Advertising and Promotions: (Record no. 166)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00672nam a22002177a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230131084724.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230131b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780538479868 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | x. |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5823 .S46 2012 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Semenik, R.J. , Allen, C.T. , O'Guinn, T.C. and Kaufmann, H.R |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and Promotions: |
| Remainder of title | an integrated brand approach. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Australia: |
| Name of publisher, distributor, etc. | Cengage Learning, |
| Date of publication, distribution, etc. | 2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xli,710p. : |
| Other physical details | col ill. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Sales promotion. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Call number suffix | HF 5823 .S46 2012 |
| Suppress in OPAC | Yes |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Main Library - Mosoriot | Main Library - Mosoriot | 01/31/2023 | Purchase | HF 5823 .S46 2012 | A 1125/18A | 01/31/2023 | 01/31/2023 | Books | |||||
| Library of Congress Classification | Main Library - Mosoriot | Main Library - Mosoriot | 01/31/2023 | Purchase | HF 5823 .S46 2012 c.2 | A 1126/18A | 01/31/2023 | 01/31/2023 | Books |