Advertising and Promotions: an integrated brand approach.
Semenik, R.J. , Allen, C.T. , O'Guinn, T.C. and Kaufmann, H.R
Advertising and Promotions: an integrated brand approach. - 6th ed. - Australia: Cengage Learning, 2012. - xli,710p. : col ill.
Includes bibliographical references and index.
9780538479868
Advertising.
Sales promotion.
HF 5823 .S46 2012
Advertising and Promotions: an integrated brand approach. - 6th ed. - Australia: Cengage Learning, 2012. - xli,710p. : col ill.
Includes bibliographical references and index.
9780538479868
Advertising.
Sales promotion.
HF 5823 .S46 2012