Marketing management (Record no. 1234)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00560nam a22002057a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250204061345.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250204b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780273779834 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | x |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.13 .K6414 2016 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, P. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 14th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Newyork: |
| Name of publisher, distributor, etc. | Pearson, |
| Date of publication, distribution, etc. | 2016. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 679p. ill. |
| 490 ## - SERIES STATEMENT | |
| Series statement | Pearson horizon editions |
| 500 ## - GENERAL NOTE | |
| General note | includes bibliographical references and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Call number prefix | HF 5415.13 .K6414 2016 |
| Suppress in OPAC | Yes |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Main Library - Mosoriot | Main Library - Mosoriot | 02/04/2025 | purchase | HF 5415.13 .K6414 2016 | 3181/20 | 02/04/2025 | 02/04/2025 | Books |