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Marketing management

Kotler, P.

Marketing management - 14th ed. - Newyork: Pearson, 2016. - 679p. ill. - Pearson horizon editions .

includes bibliographical references and index

ISBN: 9780273779834

Subjects--Topical Terms:
marketing

LC Class. No.: HF 5415.13 .K6414 2016

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Marketing management