000			00672nam a22002177a 4500
003			OSt
005			20230131084724.0
008			230131b |||||||| |||| 00| 0 eng d
020			_a9780538479868
040			_cx.
050			_aHF 5823 .S46 2012
100			_aSemenik, R.J. , Allen, C.T. , O'Guinn, T.C. and Kaufmann, H.R
245			_aAdvertising and Promotions: _ban integrated brand approach.
250			_a6th ed.
260			_aAustralia: _bCengage Learning, _c2012.
300			_axli,710p. : _bcol ill.
500			_aIncludes bibliographical references and index.
650			_aAdvertising.
650			_aSales promotion.
942			_2lcc _cBK _mHF 5823 .S46 2012 _n1
999			_c166 _d166