000 | 00674nam a22002297a 4500 | ||
---|---|---|---|
003 | OSt | ||
005 | 20230131073246.0 | ||
008 | 230131b |||||||| |||| 00| 0 eng d | ||
020 | _a9781473997998 | ||
040 | _cx | ||
050 | _aHF 5823 .H185 2018 | ||
100 | _aHackley, C. Hackley, R.A. | ||
245 | _aAdvertising & promotion | ||
250 | _a4th ed. | ||
260 |
_aLos Angeles: _bSage publication Ltd, _c 2018. |
||
300 |
_axiv,370 pages: _bill. |
||
500 | _aIncludes bibliographical references and index. | ||
650 | _aSales promotion. | ||
650 | _aAdvertising--Brand name products. | ||
650 | _aAdvertising--Social aspects. | ||
942 |
_2lcc _cBK _mHF 5823 .H185 2018 _n1 |
||
999 |
_c151 _d151 |