| 000 | 00627nam a22002177a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20250210095747.0 | ||
| 008 | 250210b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9780077152345 | ||
| 040 | _cx | ||
| 050 | _aHF 5415.122 .P3 2014 | ||
| 100 | _aPalmer, Adrian. | ||
| 245 | _aPrinciples of services marketing | ||
| 250 | _a7th ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill, _c2014. |
||
| 300 | _axvii, 495p. : ill. | ||
| 500 | _aIncludes bibliographical references and Index. | ||
| 650 | _aMarketing--Management. | ||
| 650 | _aService industries--Marketing. | ||
| 942 |
_2lcc _cBK _kHF 5415.122 .P3 2014 _n1 |
||
| 999 |
_c1363 _d1363 |
||