000 | 00654nam a22002297a 4500 | ||
---|---|---|---|
003 | OSt | ||
005 | 20250210081507.0 | ||
008 | 250210b |||||||| |||| 00| 0 eng d | ||
020 | _a9781259026812 | ||
040 | _cx | ||
050 | _aHD 9980.5 .Z45 2013 | ||
100 | _aZeithaml, Valarie A. | ||
245 |
_aServices marketing : _bintegrating customer focus across the firm |
||
250 | _a6th ed. | ||
260 |
_aNew York: _bMcGraw Hill LLC, _c2013. |
||
300 | _axxxii, 711p. : ill. | ||
500 | _aIncludes index. | ||
650 | _aService industries--Marketing. | ||
650 | _aMarketing. | ||
650 | _aCustomer services. | ||
942 |
_2lcc _cBK _kHD 9980.5 .Z45 2013 _n1 |
||
999 |
_c1337 _d1337 |