| 000 | 00618nam a22002057a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20250210075149.0 | ||
| 008 | 250210b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9780230327849 | ||
| 040 | _cx | ||
| 100 | _aBaron, Steve | ||
| 245 |
_aServices marketing : _btext and cases |
||
| 250 | _a3rd ed. | ||
| 260 |
_aNew York: _bPalgrave Macmillan, _c2009. |
||
| 300 | _axviii, 358p. : ill. | ||
| 500 | _aIncludes bibliographical references and index. | ||
| 650 | _aService industries--Marketing. | ||
| 650 | _aService industries--Marketing--Case studies. | ||
| 942 |
_2lcc _cBK _kHD 9980.5 .B37 2009 _n1 |
||
| 999 |
_c1332 _d1332 |
||