| 000 | 00583nam a22002057a 4500 | ||
|---|---|---|---|
| 005 | 20250204080200.0 | ||
| 008 | 250204b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9780199642601 | ||
| 040 | _cx | ||
| 050 | _aHF 5415.I35 .W47 2010 | ||
| 100 | _aJohn Ford, West, D. | ||
| 245 |
_aStrategic Marketing: _bcreating competitive advantage |
||
| 250 | _a2nd ed. | ||
| 260 |
_aNewyork: _bOxford press, _c2010. |
||
| 300 |
_aiii, 585p. : _bill. |
||
| 500 | _aIncludes index | ||
| 650 | _amarketing decision | ||
| 650 | _amarketing management | ||
| 942 |
_2lcc _cBK _kHF 5415.I35 .W 2010 _n1 |
||
| 999 |
_c1239 _d1239 |
||