000 | 00560nam a22002057a 4500 | ||
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005 | 20250204061345.0 | ||
008 | 250204b |||||||| |||| 00| 0 eng d | ||
020 | _a9780273779834 | ||
040 | _cx | ||
050 | _aHF 5415.13 .K6414 2016 | ||
100 | _aKotler, P. | ||
245 | _aMarketing management | ||
250 | _a14th ed. | ||
260 |
_aNewyork: _bPearson, _c2016. |
||
300 | _a679p. ill. | ||
490 | _aPearson horizon editions | ||
500 | _aincludes bibliographical references and index | ||
650 | _amarketing | ||
942 |
_2lcc _cBK _kHF 5415.13 .K6414 2016 _n1 |
||
999 |
_c1234 _d1234 |