TY  - BOOK
AU  - Wells, W. Burnett, J. Moriarty, S.
TI  - Advertising: Principles and practice
SN  - 9780130162052
AV  - HF 5823 .W55 1992 
PY  - 1992///
CY  - Upper Saddle River: 
PB  - Pearson/Prentice Hall
KW  - Advertising
N1  - Includes bibliographical references and index
ER  -