Wells, W. Burnett, J. Moriarty, S. <br/><br/>
Advertising:  Principles and practice 

 - 2nd ed. 
 - Upper Saddle River:   Pearson/Prentice Hall,  1992. 
 - xxv, 692p. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780130162052 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>LC Class. No.: </label>HF 5823 .W55 1992