TY  - BOOK
AU  - Lane, W. R. King, K. W. Russell, J. T.
TI  - Kleppners Advertising Procedure
SN  - 9780135126479
AV  - HF 5821 .L35 2008 
PY  - 2008///
CY  - Upper Saddle River
PB  -  Pearson/Prentice Hall
KW  - Advertising procedure
KW  -  Advertising
N1  - Includes bibliographical references and index
ER  -