Lane, W. R. King, K. W. Russell, J. T. <br/><br/>
Kleppners Advertising Procedure 

 - 17th ed. 
 - Upper Saddle River :   Pearson/Prentice Hall,  2008. 
 - xx, 829p. :  ill. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780135126479 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising procedure:<br/> Advertising 
<br/><br/><label>LC Class. No.: </label>HF 5821 .L35 2008