Czinkota, M.R. and Ronkainen, I.A. <br/><br/>
Principles of international marketing 

 - 9th ed. 
 - United states:  Cengage learning,  2010. 
 - xxviii,693p. : 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9781439041376 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Principles of export guidebooks<br/>Marketing research<br/>Export marketing
<br/><br/><label>LC Class. No.: </label>HF 1009.5 .C94 2010