TY  - BOOK
AU  - Adcock, D. Halborg, A. and A. Ross, C.
TI  - Marketing Principles & Practices
SN  - 9780273646778
AV  - HF 5415 .M3173 2001 
PY  - 2001///
CY  - Harlow
PB  - Pearson
KW  - Marketing
N1  - includes bibliographical references and index
ER  -