Adcock, D. Halborg, A. and A. Ross, C. <br/><br/>
Marketing Principles & Practices. 

 - Harlow:  Pearson,  2001. 
 - xiii,534p. :  ill. 
<br/><br/> includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780273646778 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF 5415 .M3173 2001