TY  - BOOK
AU  - Kotler, P. and Armstrong, G.
TI  - Principles of marketing
SN  - 9780273779827
AV  - HF 5415 .K636 2013 
PY  - 2013///
CY  - Hoboken
PB  - Pearson
KW  -  Marketing
N1  - Includes bibliographical references and index
ER  -