Kotler, P. and Armstrong, G. <br/><br/>
Principles of marketing 

 - 14th ed. 
 - Hoboken:  Pearson,  2013. 
 - 136p. :  ill. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780273779827 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Marketing.
<br/><br/><label>LC Class. No.: </label>HF 5415 .K636 2013