Burns, A. C., Veeck,  A. and Bush, R. F. <br/><br/>
Marketing Research. 

 - 8th ed. 
 - Harlow :  Pearson,  2017. 
 - 489p. :  col ill. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781292153261 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>LC Class. No.: </label>HF 5415 .B779 2017