TY  - BOOK
AU  - Kotler, P. ...[et  al.].
TI  - Marketing Principles
SN  - 9781292093239
AV  - HF 5415.13 .K6414 2016 
PY  - 2016///
CY  - London
PB  - Pearson
KW  -  Marketing
KW  - Marketing--management
N1  - Includes bibliographical references and index
ER  -