Kotler, P. ...[et  al.]. <br/><br/>
Marketing Principles 

 - 3rd ed. 
 - London:  Pearson,  2016. 
 - xxxiv,942p.:  ill. 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781292093239 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Marketing.<br/>Marketing--management
<br/><br/><label>LC Class. No.: </label>HF 5415.13 .K6414 2016