TY  - BOOK
AU  - Lamb, C. ,H. J. and M. C.
TI  - MKTG13: Principles of marketing
SN  - 9780357127810
AV  - HF 5415 .L2624 2021 
PY  - 2021///
CY  - Australia
PB  - Cengage
KW  -  Marketing
N1  - Includes bibliographical references  and index
ER  -