TY  - BOOK
AU  - Kotler, P. and Keller, K.L.
TI  - Marketing management
SN  - 9781292092621
AV  - HF 5415.13 .K45 2016 
PY  - 2016///
CY  - Hoboken
PB  - Pearson Education
KW  - Marketing--Management
N1  - Includes bibliographical references and index
ER  -