Kotler, P. and Keller, K.L. <br/><br/>
Marketing management 

 - 15th ed. 
 - Hoboken:  Pearson Education,  2016. 
 - 136p.:  ill. 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781292092621 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF 5415.13 .K45 2016