TY  - BOOK
AU  - Jefkins, F. 
AU  - Daniel Yadin.
TI  - Public Relations
SN  - 9780273634324
AV  - HM 263 .P8J4 1998 
PY  - 1998///
CY  - Harlow
PB  - Prentice Hall
KW  - Public relations	
KW  - Public relations--Management
N1  - Includes bibliographical references and index
ER  -