TY  - BOOK
AU  - Semenik, R.J. , Allen, C.T. , O'Guinn, T.C. and Kaufmann, H.R
TI  - Advertising and Promotions: : an integrated brand approach
SN  - 9780538479868
AV  - HF 5823 .S46 2012 
PY  - 2012///
CY  - Australia
PB  - Cengage Learning
KW  - Advertising
KW  - Sales promotion
N1  - Includes bibliographical references and index
ER  -