Semenik, R.J. , Allen, C.T. , O'Guinn, T.C. and Kaufmann, H.R <br/><br/>
Advertising and Promotions:   an integrated brand approach. 

 - 6th ed. 
 - Australia:  Cengage Learning,  2012. 
 - xli,710p. :  col ill. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780538479868 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Sales promotion.
<br/><br/><label>LC Class. No.: </label>HF 5823 .S46 2012