Keegan, Warren J. Brill, Elyse A. and Puri, Sandeep <br/><br/>
Global marketing management 

 - 8th ed. 
 - Boston :  Pearson,  2014. 
 - 479p. :  ill. 
<br/><br/> Includes indexes 
<br/><br/><label>ISBN: </label>9780273768685 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--Management.     <br/>International business enterprises--Management.
<br/><br/><label>LC Class. No.: </label>HF 1416 .K44 2014