TY  - BOOK
AU  - Churchill, G. Iacobucci, D.
TI  - Marketing Research: Methodology Foundations
SN  - 9780324225099
AV  - HF 5415.2 .C5 2005 
PY  - 2005///
CY  - Canada
PB  - Thomson
KW  - marketing
KW  - research
N1  - Includes bibliographical references and index
ER  -