TY  - BOOK
AU  - Arens, W. F. Weigold, M. F. and Arens, C.
TI  - Contemporary advertising and integrated marketing communications
SN  - 9781259921261
AV  - HF 5821 .B62 2013 
PY  - 2013///
CY  - New York
PB  - Mc Graw Hill
KW  - Advertising
N1  - includes index
ER  -