Arens, W. F. Weigold, M. F. and Arens, C. <br/><br/>
Contemporary advertising and integrated marketing communications. 

 - 14th ed. 
 - New York:  Mc Graw Hill,  2013. 
 - xxxix,722p. :  ill. 
<br/><br/> includes index. 
<br/><br/><label>ISBN: </label>9781259921261 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>LC Class. No.: </label>HF 5821 .B62 2013