TY  - BOOK
AU  - Tapp, Alan
TI  - Principles of Direct and Database Marketing: A Digital Orientation
SN  - 9780273713029
AV  - HF 5415.126 .T35 2008 
PY  - 2008///
CY  - London
PB  - Pearson Education
KW  - Direct Marketing
KW  - Database Marketing
N1  - Includes Index
ER  -