Tapp, Alan <br/><br/>
Principles of Direct and Database Marketing :  A Digital Orientation 

 - 4th ed. 
 - London:  Pearson Education,  2008. 
 - xvi, 517p. : ill. 
<br/><br/> Includes Index. 
<br/><br/><label>ISBN: </label>9780273713029 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Direct Marketing<br/>Database Marketing
<br/><br/><label>LC Class. No.: </label>HF 5415.126 .T35 2008