TY  - BOOK
AU  - Palmer, Adrian.
TI  - Principles of services marketing
SN  - 9780077152345
AV  - HF 5415.122 .P3 2014 
PY  - 2014///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing--Management.
KW  - Service industries--Marketing
N1  - Includes bibliographical references and Index
ER  -