Palmer, Adrian. <br/><br/>
Principles of services marketing 

 - 7th ed. 
 - New York :  McGraw-Hill,  2014. 
 - xvii, 495p. : ill. 
<br/><br/> Includes bibliographical references and Index. 
<br/><br/><label>ISBN: </label>9780077152345 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.     <br/>Service industries--Marketing.
<br/><br/><label>LC Class. No.: </label>HF 5415.122 .P3 2014