TY  - BOOK
AU  - Zeithaml, Valarie A.
TI  - Services marketing : : integrating customer focus across the firm
SN  - 9781259026812
AV  - HD 9980.5 .Z45 2013 
PY  - 2013///
CY  - New York
PB  - McGraw Hill LLC
KW  - Service industries--Marketing
KW  - Marketing
KW  - Customer services
N1  - Includes index
ER  -