Zeithaml, Valarie A. <br/><br/>
Services marketing :   integrating customer focus across the firm 

 - 6th ed. 
 - New York:  McGraw Hill LLC,  2013. 
 - xxxii, 711p. : ill. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9781259026812 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing.<br/>Marketing.<br/>Customer services.
<br/><br/><label>LC Class. No.: </label>HD 9980.5 .Z45 2013