TY  - BOOK
AU  - Baron, Steve
TI  - Services marketing: text and cases
SN  - 9780230327849
PY  - 2009///
CY  - New York
PB  - Palgrave Macmillan
KW  - Service industries--Marketing
KW  - Service industries--Marketing--Case studies
N1  - Includes bibliographical references and index.


ER  -