Baron, Steve <br/><br/>
Services marketing :  text and cases 

 - 3rd ed. 
 - New York:  Palgrave Macmillan,  2009. 
 - xviii, 358p. : ill. 
<br/><br/> Includes bibliographical references and index.<br/><br/> 
<br/><br/><label>ISBN: </label>9780230327849 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing.<br/>Service industries--Marketing--Case studies.