TY  - BOOK
AU  - John Ford, West, D.
TI  - Strategic Marketing: creating competitive advantage
SN  - 9780199642601
AV  - HF 5415.I35 .W47 2010 
PY  - 2010///
CY  - Newyork
PB  - Oxford press
KW  - marketing decision
KW  - marketing management
N1  - Includes index
ER  -