John Ford, West, D. <br/><br/>
Strategic Marketing:  creating competitive advantage 

 - 2nd ed. 
 - Newyork:  Oxford press,  2010. 
 - iii, 585p. :  ill. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9780199642601 
<br/><br/><label>Subjects--Topical Terms: </label><br/>marketing decision<br/>marketing management
<br/><br/><label>LC Class. No.: </label>HF 5415.I35 .W47 2010