TY  - BOOK
AU  - Allen, Kathleen R.
TI  - Bringing new technology to marketing
SN  - 9780130933737
AV  - HF 5415.13 .A55  
PY  - 2003///
CY  - Prentice Hall
PB  - Upper Saddle River,New Jersey
KW  - High Technology -Marketing
N1  - Includes bibliographical references and index
ER  -