Allen, Kathleen R. <br/><br/>
Bringing new technology to marketing 

 - Prentice Hall :  Upper Saddle River,New Jersey,  2003. 
 - xv ,367p. :  ill ; 25cm. 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780130933737 
<br/><br/><label>Subjects--Topical Terms: </label><br/>High Technology -Marketing
<br/><br/><label>LC Class. No.: </label>HF 5415.13 .A55