TY  - BOOK
AU  - Peter, J. P. Donnelly, J.
TI  - Marketing Management: Knowledge and skills
SN  - 9781259097300
AV  - HF 5415.13 .P48 2009 
PY  - 2009///
CY  - New Delhi
PB  - McGraw Hill
KW  - Marketing management
N1  - Includes bibliographical references and index
ER  -