Peter, J. P. Donnelly, J. <br/><br/>
Marketing Management:  Knowledge and skills 

 - 9th ed. :  Indian ed. 
 - New Delhi:  McGraw Hill,  2009. 
 - xvii, 782p. :  ill. 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781259097300 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>LC Class. No.: </label>HF 5415.13 .P48 2009