TY  - BOOK
AU  - Kotler, P.
TI  - Marketing management
T2  - Pearson horizon editions
SN  - 9780273779834
AV  - HF 5415.13 .K6414 2016 
PY  - 2016///
CY  - Newyork
PB  - Pearson
KW  - marketing
N1  - includes bibliographical references and index
ER  -