Kotler, P. <br/><br/>
Marketing management 

 - 14th ed. 
 - Newyork:  Pearson,  2016. 
 - 679p. ill. 
 - Pearson horizon editions .
<br/><br/> includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780273779834 
<br/><br/><label>Subjects--Topical Terms: </label><br/>marketing
<br/><br/><label>LC Class. No.: </label>HF 5415.13 .K6414 2016