TY  - BOOK
AU  - Hollifield, C. Ann and Coffey, Amy Jo
TI  - Media analytics : : understanding media, audiences, and consumers in the 21st century
SN  - 9781138581050
AV  - P 96 .A83H65 2023 
PY  - 2023///
CY  - New York, NY
PB  -  Routledge, 
KW  - Mass media--Audiences.
KW  - Data mining.
KW  - Mass media--Research--Methodology
KW  - Mass media--Economic aspects
N1  - 
Includes bibliographical references and index
ER  -